Battlecard
BlueXP
Overview
NetApp® BlueXP™ brings storage and data services together in a unified control plane that will revolutionize your experience.
NetApp BlueXP:
- Unify hybrid multicloud management in the evolved cloud
- Unified control plane delivering a hybrid multicloud experience
A unified control plane delivering a simplified hybrid multicloud experience for storage and data services across on-premises and hyperscaler cloud environments. All with the flexible consumption parameters and integrated protection required in today’s cloud-led environment.
Discover and classify your data for enhanced governance and privacy.
BlueXP classification gives you actionable insights into your data to address compliance requirements, detect security vulnerabilities, optimize costs, and accelerate cloud migration.
Opportunity
Organizations need a modern approach to data governance to control their data. This means:
- Gaining visibility into their entire data estate across complex hybrid multiclouds.
- Leveraging advanced AI-driven natural language processing (NLP) for contextual analysis and categorization to get deep insights into the data.
Automating manual processes to deliver results faster.
Unified experience across entire data estate
- Seamless management
- Intelligent UI with intuitive wizards, automation, and recommended actions
- Reduce risk, resources, and skill set constraints
- Complete spectrum of common capabilities
- Integrated and enhanced API support
Power of AI Ops drives results
- Unified services across disparate environments
- Reduces load, risk and costs
- Health and monitoring with alerts
- Access and use audits both user and data level activities
Flexible consumption aligns tech and business
- Aligns objectives to common language
- Blends needs with requirements
- Real-time monitoring and optimization across data estate
- Streamlined acquisition enables on-demand provisioning
Integrated protection of data and infrastructure
- Ensure data protection of any source
- Classification engine tags data
- Governance ensures proper permissions and access control
- Achieve true cyber-resilience by combining data protection and security
BlueXP unifies multiple points of NetApp technology: Management consoles, infrastructure, and back-end services
Discover, deploy, manage and optimize
- Resources and operations
- Across on-premises and all major clouds
- Any location, cloud, or combination thereof
Gain greater operational simplicity
- Across all disparate environments
- Consolidated framework with common services
- Wizard driven simplicity with policy-based automation
Leverage the SaaS-delivery model
- No hardware or software to install or manage*
- Always on, current, and accessible
Exploit integrated API automation
- API driven
- Enhancements include seamless 3rd party connections
- Enables connections outside NetApp parameters
Give your team visibility across the entire data estate
- Connecting disparate environments
- NetApp and non-NetApp storage, shares, and toolsets
- No longer bound by location constraints
BlueXP classification is a data governance and classification service that delivers that modern approach. It provides insight and reporting across a varied hybrid multicloud landscape and a wide array of vendors, technologies, and data types so that organizations can maintain compliance, improve security, save money, and more efficiently migrate to the cloud.
Elevator Pitch
Customer Pain Points
What is Blue XP?
- Unified control plane for hybrid multicloud environments
- Simple, intuitive interface combined with powerful AI Ops
- Integrated resource and investment management capabilities
- Rich array of data services from a common management environment
- Comprehensive data and infrastructure protection
What does Blue XP do?
- Deploys, discovers, manage, and optimizes both data and infrastructure
- Provides unified management experience across data estate
- Simplifies operations, enables flexibility, and optimizes resources
- Optimizes resource utilization, subscriptions, and t investments
- Drives cyber resiliency across the hybrid multicloud
- It enables the evolved cloud
- Simplifies management of complex environments
- Enables full data landscape visibility
- Reduces disparate frameworks and toolsets
- Reduces the resources and risk associated with complexity
- Eases staffing requirements
More data than ever is being generated. Much of it resides outside of the on-premises data center in complex hybrid multiclouds and is seldom interacted with. This data comes in a wide variety of formats, file types, sizes, ages, and categories. Some of it must be saved for compliance purposes and some may contain personal or sensitive data that never should be saved but still is. The problem is that most organizations don’t even know what kind of data they have, where it is, and who can access it. Storing this data without a way to see, organize, and control it only increases compliance and cybersecurity risks and, of course, costs.
Competitive Differentiation
As a “Leader” in the 2022 GigaOm Radars for Unstructured Data Management , BlueXP classification excels over the competition with the best discovery capabilities and superb classification of unstructured data, plus custom training by the user.
- Higher accuracy
- Advanced natural language processing (NLP) and AI enables complex PII and contextual
- understanding of data.
- Alternative solutions are commonly built around regular expressions and
- pattern matching.
- Designed for modern data types and scale.
- Lower costs
- Automatic classification has lower TCO compared to manual classification rules.
- A single pane of glass
- Both structured & unstructured, multicloud + on-premises. All from one vendor.
- Rich investigative interface with full slice-and-dice capabilities.
- Advanced management and control of the data scanning.
- Zero configuration
- Quick, agentless, no-hassle solution. Set it and forget it.
- Ease of deployment (1-day POC) and use.
Varonis
- Product: Data Classification Engine (sensitive data discovery )
- Challenging configuration, implementation and maintenance
- Agent-based solution
- Complicated and expensive pricing
Microsoft Purview
- Multiple products with multiple prices, installations, and maintenance
Complex pricing and cost model with licenses and VMs
Veritas
- Product: Veritas Digital Compliance (combination of existing products in their portfolio)
- Multiple products with multiple prices, installations, and maintenance
- No custom AI training
Target Customers
Qualifying Questions
Organizations
- Existing or new NetApp customers
- Verticals that collect and store customer, student, or patient information and need to know where that data is, control it, and run reports against it, including Healthcare, Finance/Banking, Insurance, Government, Higher Education, CPG, Retail, Media.
- Verticals subject to PCI, HIPPA, GDPR, CCPA privacy regulations
- Organizations migrating to the cloud or planning a migration or looking to reduce data footprint across a hybrid multicloud (all verticals are relevant)
Target customer personas
- Storage administrators
- IT administrators
- Data protection officers
- How do you currently understand your data, where it lives, and whether it’s protected?
- Are you currently able to show and prove what sensitive data you have and whether it’s secured?
- How do you currently identify duplicate data?
- How do you currently identify stale data?
- How do you gain insights to reduce your costs and storage redundancy?
- Are you complying with the new data privacy laws?
- If you were asked to pull a report of all the data you have for a specific user, what would your process be today?
- If you were asked to pull a HIPAA compliance report, what would your process be?
- How do you audit your data today?
- If I showed you an uncomplicated way to gain insights into your data, where it lives, whether it’s secure, and how to reduce costs, all while maintaining compliance with data security laws, would you be interested?
NetApp Solution
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